We Mean Business

Episode Five

Brownstone Pizzeria

Small Pizzeria Improves Customer Service with Dell Technology

View the episode video clips and then read the details below.

The Business Challenge

Brownstone Pizzeria was welcomed by a hungry market for New York-style pizza in the Los Angeles area. But the owners were barely making it from month to month. Their dreams of creating the ultimate family-friendly destination seemed almost ridiculous as they watched their savings quickly slipping away.

One of the biggest stumbling blocks for the pizzeria was its archaic, paper-based operations. Taking orders on a paper pad, ringing them up and transferring them to the kitchen made the “time-to-pizza” incredibly slow. What’s more, the restaurant had almost nothing to entertain customers as they waited to be served. The interior was boring, and even the lack of take-away menus hurt their chances for repeat business. Was it all a lost cause?

The Custom Solution from Dell and Intel

Dell and Intel helped Brownstone Pizzeria reach a new level of customer service. Now, the staff could take orders with a touch screen system, featuring the latest restaurant point-of-sale (POS) software and Dell™ OptiPlex™ technology. And AAAccess Online Payment Systems replaced the restaurant’s struggling payment processor with a reliable, Internet-based electronic funds transfer system, which integrated seamlessly with the new POS.

To improve the atmosphere, two 37" LCD TVs were installed to give customers a taste of sports, current events and more. A wall-mounted digital display would also show webcam slideshows, created on the OptiPlex system with Intel® Core™2 Duo Technology. Plus, a Dell multifunction printer enabled affordable printing of custom to-go menus and marketing materials.

Read Katie’s Corner and get all the details on how Dell implemented the technology solution during the A&E episode

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